Every Letter is a Love Letter, Tallinn Art Hall, Estonia
Egon Van Herreweghe’s work raises questions about the ever more dominant role of global brands, products and digital images and the affective appeal that these have on us. Characteristic are site-reflexive installations for which he deploys specific materials and techniques never lingering long enough to identify his approach. Once immersed, it becomes clear that all parts, such as the invitation, location, existing elements or newly produced objects by himself or by other artists, interact in a meaningful and precise manner.